Advertising

Advertising With MediLexicon International Limited

We partner on advertising campaigns with a range of clients – including:

  • pharmaceutical companies
  • biotech organisations
  • healthcare providers – hospitals, clinics, private practice etc.
  • healthcare industry – products and services
  • technology and medical device manufacturers
  • insurance and legal services
  • Advertising agencies

Campaigns are designed to achieve a variety of objectives, some of the most common are:

  • branding/treatment awareness - over the counter and prescription only branded medicines (where regulations allow), medical devices and equipment.
  • clinical trial recruitment
  • direct response initiatives e.g. samples, coupons, sign ups/registrations, acquisitions, commerce etc.
  • disease awareness/education programmes

We sell display advertising inventory direct and also partner with premium vertical ad networks and ad platforms. Display ad units are sold on a CPM basis only and campaigns vary in size from 100,000 to 10,000,000 ad impressions.

Each of our web sites offer advertisers different benefits:

Medical News Today

Offers exposure on a dedicated health and medical news website with an information hungry audience – over 50M ad impressions served per month. Adverts can be geo-targeted to a national level and section specific – any combination of news categories can be selected for each promotional campaign. Leaderboard units (728 x 90) are $14 CPM and medium rectangle units (300 x 250) are $20 CPM. Custom units available on request – the 300 x 600 half page unit in increasingly popular.

MediLexicon

Over 4M ad impressions served per month. Offers keyword targeting allowing advertisers to target campaigns to specific medical terms, in addition to geo-targeting. CPMs from $10 for high volume ROS campaigns to $20 CPM for keyword targeting.

We provide a range of standard and bespoke display and email advertising opportunities:

Display Advertising
Available on all three sites, we can serve or accept 3rd party serving of ads. 4 ad units per page – 2 above and 2 below the fold. The sites are able to accept adverts in any of the following formats:

  • Image
  • Flash
  • Video and Rich Media (expandable units are accepted) must be served by a 3rd party

Sponsorships, road blocks and custom advertising opportunities

  • 100% SOV on selected categories
  • Advertorial opportunities – 6 and 12 month contracts only
  • Takeovers, skins, synced units, IAB rising stars units and full page units

E-mail:

  • Two advertising options are available to target interested individuals worldwide – these are a global opportunity only at present. Both e-mail options are plain text only:
    • Weekly Newsletter Sponsorship – over 47,000 global e-mails each week (sent on Wednesday evenings GMT).
    • News Alerts sponsorship – over 45,000 e-mails each week (about 7,000 per day).

For further information or to discuss your requirements and how we can help please contact Peter Hill.