Advertising With MediLexicon International Limited
We partner on advertising campaigns with a range of clients – including:
- pharmaceutical companies
- biotech organisations
- healthcare providers – hospitals, clinics, private practice etc.
- healthcare industry – products and services
- technology and medical device manufacturers
- insurance and legal services
- Advertising agencies
Campaigns are designed to achieve a variety of objectives, some of the most common are:
- branding/treatment awareness - over the counter and prescription only branded medicines (where regulations allow), medical devices and equipment.
- clinical trial recruitment
- direct response initiatives e.g. samples, coupons, sign ups/registrations, acquisitions, commerce etc.
- disease awareness/education programmes
We sell display advertising inventory direct and also partner with premium vertical ad networks and ad platforms. Display ad units are sold on a CPM basis only and campaigns vary in size from 100,000 to 10,000,000 ad impressions.
Each of our web sites offer advertisers different benefits:
Medical News Today
Offers exposure on a dedicated health and medical news website with an information hungry audience – over 50M ad impressions served per month. Adverts can be geo-targeted to a national level and section specific – any combination of news categories can be selected for each promotional campaign. Leaderboard units (728 x 90) are $14 CPM and medium rectangle units (300 x 250) are $20 CPM. Custom units available on request – the 300 x 600 half page unit in increasingly popular.
Over 4M ad impressions served per month. Offers keyword targeting allowing advertisers to target campaigns to specific medical terms, in addition to geo-targeting. CPMs from $10 for high volume ROS campaigns to $20 CPM for keyword targeting.
Offers a much more specific audience – global advertising opportunities to users searching for hospitals and services.
We provide a range of standard and bespoke display and email advertising opportunities:
Available on all three sites, we can serve or accept 3rd party serving of ads. 4 ad units per page – 2 above and 2 below the fold. The sites are able to accept adverts in any of the following formats:
- Video and Rich Media (expandable units are accepted) must be served by a 3rd party
Sponsorships, road blocks and custom advertising opportunities
- 100% SOV on selected categories
- Advertorial opportunities – 6 and 12 month contracts only
- Takeovers, skins, synced units, IAB rising stars units and full page units
- Two advertising options are available to target interested individuals worldwide – these are a global opportunity only at present. Both e-mail options are plain text only:
- Weekly Newsletter Sponsorship – over 47,000 global e-mails each week (sent on Wednesday evenings GMT).
- News Alerts sponsorship – over 45,000 e-mails each week (about 7,000 per day).
For further information or to discuss your requirements and how we can help please contact Peter Hill.